Content Automation
Empower non-creatives to customize content. Templates allow any organization to build consistent brand assets, on-demand, without sapping time from your creative team.
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One brand, many content creators
With Brandfolder Content Automation, anyone you choose for self-service access can be a content creator without the worry of whether the final asset will be brand-consistent. By allowing designers and creatives to set pre-approved elements for a given asset, it can be quickly recreated and repurposed for custom use across the organization.
Creation at scale with automation
Create hundreds of assets across print and digital formats with ease. Brandfolder Content Automation lets you customize multiple templates at once, directly or using data like a CSV file or other feed.
More time for the creative team to be creative
Creative teams know it all too well; continuous requests for routine edits are a major obstacle to efficient creative production. Brandfolder allows anyone to find the right template when and where they expect, making quick changes just that, quick. Remove disruption from the creative process and add time back to the creative team's calendar.
[Templates] create confidence for those sales and marketing folks that don't typically get to make stuff. They're in our design, but they're the ones producing this. It makes them feel like they're a part of the creation process.
Brandon Nalband
Creative Operations Manager
Features
Bulk templating
Automate the creation of multiple templates using data. Enable stakeholders at scale without manually creating templates for every use case.
Multi-template editing
Add data to multiple templates at once to scale your creative powers and create all the assets you need in one go.
Automation
Use templates to generate new content based on rules using user data or integrations without the need for any human interaction.
Import from CSV
Generate thousands of versions of a template based on the data contained within a single spreadsheet. Think attendee badges for your customer event.
Import from InDesign
Turn InDesign designs into templates in minutes. Simply tag where your design can be editable, then upload to Brandfolder.
Governance
Make sure only the right people have access to sensitive templates and, if you choose, the content they create goes through the proper checks using approval flows when new assets are created.
Create and update at scale
Whether you're creating new templates, updating existing ones to reflect a rebrand, or generating hundreds of personalized emails from a single template, Brandfolder Content Automation has powerful tools to make the right changes, pull in the right data and make your job easy.
Lock it down or set it free
Set guidelines for what can and can't be edited in a template. Allow for customization and localization where appropriate, and lock down important details where needed.
Personalize and distribute
Put that personal touch right at your teams' fingertips. Like any brand asset in Brandfolder, templates are found where and how you'd expect, using the world's most intuitive DAM search function. Editing is done just as easily, quickly taking content from designed to delivered.
We are expanding unit growth throughout the next few years at an average of 5-7 locations a year. Brandfolder will allow that to be done more efficiently and to move much faster.
Jeanelle Caloger
Brand Design Manager
